The Right Wing Play Book - Lesson Number One: How to Win an Election in August!
If there's one lesson that all Democrats should have learned, but still have not, it is that high profile elections can be greatly influenced (or maybe even decided?) in August or even earlier. We're not talking about the state representative race here, but rather presidential, senatorial, and gubenatorial. And only in races where bucoodles of bling will be spent on advertising. Here in Pennsylvania, that means the Tricky Ricky Santorum vs. Bob Casey Senate race.
Repugs know that it is the best time to plant the Seeds of Negativity is EARLY. Post Labor Day is fine for discussing those "issue" things, but pre Labor Day is the time to start on those other things that actually win elections - issues of character.
Waiting until after Labor Day for the "official" beginning of the campaign season is the OLD wasy of doing things. The Repugs know this. Hopefully Democrats will learn.
Some would argue that the voters are all "on vacation" or aren't "paying attention" in August and we would argue - YOU ARE CORRECT, they aren't paying attention, but they still hear. And more important, they are not yet sick of the campaign and completely tuned out so the message is still getting through, even if only on a subliminableble level. The tune-out happens 2-3 weeks before election day. Overwhelmed by a GREAT FLOOD of media, which has continued unabated for several weeks, the voters simply TUNE OUT AND STOP LISTENING COMPLTELY. It's no longer that they "aren't paying attention", but rather that they are consciously avoiding paying attention and don't ever hear. All they want is for the election to be over.
Following the '04 elctions - "At least two (polls) conducted by Democrats since the election found that 'flip-flopper' was the top concern or most memorable information voters had about Kerry." This is from a USAToday article in January '05 which should be read and understood by all Democrats.
The Demcoratic candidate LOST THE ELECTION IN AUGUST to a bunch of repugs dressed in Halloween costumes! And to the Swift Boat Liars.
The month of August '04 was dominated by the two-pronged attack of flip-flops and swift-liars.
Three straight debate wins could not undo the damage done in August.
That is why it's good to see efforts like Grandpa Gorilla continuing during the summer.
Democracy for Pittsburgh didn't wait until this summer, they planted their seeds last spring. And of course, the great Erin Vecchio of Penn Hills, Pennsylvania planted her seeds in November of '04 !!!
Remember, seeds that are planted earliest will show the most growth come harvest day.
Late October is the time for GOTV efforts, not message development. If Bob Casey is saving all his negative media for late October, he is making a MAJOR mistake.
We hope not.
Tricky Ricky / Santorum / Residency / Pittsburgh / Pennsylvania / PA
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